Toledo, Ohio. – August 8, 2011 – ESD, a leading healthcare IT consulting firm announced today it has launched a comprehensive re-branding initiative. Featuring the new tagline “IT Consulting Rooted In Healthcare,” and a fresh progressive look, the company will unveil the new brand at the Allscripts ACE 2011 Conference in Nashville, Tenn., August 29-31, 2011 at Booth #336.
ESD engineered the new look and feel to represent the company’s exclusive dedication to the healthcare industry and continued evolution alongside the changing needs of the healthcare community. Leading with the new tagline, the re-brand includes a fully redesigned company Website along with logo, marketing/sales materials, message voice and more. The new ESDontheweb.com will feature added functionality, expanded news and learning sections, and will also include an employee portal designed to give ESD consultants advanced online resources and updates to better serve clients.
“People have seen ESD make brand updates over our 20-plus years to show a fresh, relevant look and message that reflects our work,” said ESD Founder and President, Joe Torti. “This latest update, however, represents a culmination of the experience and reputation that has established ESD as a true leader in HIT consulting. Our position reflects the hard work and expertise of many talented individuals and they deserve a brand to match.”
In addition to maintaining a fresh, relevant look and underscoring the company’s dedication to healthcare via the new tagline, ESD saw the re-brand as an opportunity to update communications and accommodate growth. The brand continues to promote flagship services including clinical transformation, activation (go-live) support, pre- and post-implementation consultation, staff training and beyond – but more publically introduces the evolution of additional company services including ICD-10 readiness and Meaningful Use consultation. The re-brand also creates expanded information and education tools for clients.
“It is with great pride to say we have some of the most committed clinical and technical people in the industry serving our clients. They truly do a wonderful job keeping focus on the passion; which is patient care. It all comes down to the patient,” added Kelly Mulligan, RN, BA and Chief Operations Officer.